When Kreayshawn came out with “Gucci, Gucci” a few year ago, there was much discussion about her authenticity. However, the content of her song were not discussed as much. Now, there’s Lorde and Lily Allen following in her footsteps and they cover similar ground with “Royals” and “It’s Hard Out Here”. There’s an air of arrogant anti-consumerism. Not everyone is into designer clothes and name-dropping brands. I don’t really care about red bottoms or Maybachs. Many hip hop artists have dropped the name of aspirational lifestyle brands in their lyrics. Some of their fans go out and buy it. Lyrics are not necessarily endorsements.The issue here is that artists like Kreayshawn, Lorde and Lily Allen are making the point that they don’t need to mention designer brand to make hit songs. They may wear them on the red carpet, but not include them in lyrics.