For some strange reason, I thought that the 140Conf was at 92YTribeca, not the 92nd Street Y. So I had schlep from the “Lower West Side”  near the Holland Tunnel to the Upper East Side.

I got inside around 10AM to hear the end of Dan Harple’s presentation. He was talking about creating places and experiences. Gypsii.

Chris Lehmann excellent presentation about School 2.0. He is the principal of the Science Leadership Academy. Classes cannot be silos but lens to view the world.

Jeffrey Hayzlett, CMO at Kodak, and now famous for his appearance on Celebrity Apprentice. Regarding ROI for using twitter, Hazlett says “forget return on investment. it’s return on ignoring.”

Ivanka Trump was  interviewed by Jeffrey Hazlett. “To develop your brand means you have to be extremely consistent.”

Chris Weingarten. His presentation/rant was great. “Firsties! The race to be first is the most insidious fucking Ebola virus to hit the internet. When clicks are your lifeblood, good writing dies. Don’t let math dictate your music choices. Don’t believe the Hype Machine.”

Andrea Syrtash used relationship advice to apply to Twitter relationships.1. Worry less about impressing others. Let others impressed you. 2. You can’t have intimacy without vulnerability. 3. People want to be challenged-not changed.”

Joan Walsh from Salon lead a panel on Twitter rules when talking about race. Follow a diverse group. Don’t use lazy words.

ElonJames.Don’t be a douchebag. If you write something, and makes someone uncomfortable, then tweet it.

Prof Blair Kelley.Tweet as you who are. Make sure you have the time. Always use evidence. Don’t use the word “racist” or “racism”.

Liza Sabater. Harness your inner asshole. Vocabulary matters. Use emoticons when being snarky.

You may have heard the expression, there is no free lunch.  I never thought it would apply to a conference. I stopped taking notes after getting lunch at Effy’s Cafe and tweeted a little during the rest of the afternoon.